Saturday, May 10, 2008

ADVERTISING- IS ................

Quote for the ADVT.....
Author
The ultimate test of a finished account executive is his ability to write a sound marketing plan.
Morris Hite
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
Rosser Reeve
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
Leo Burnett
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Leo Burnett
Hollywood has its Oscars. Television has its Emmys. Broadway has its Tonys. And advertising has its Clios. And its Andys, Addys, Effies and Obies. And 117 other assorted awards. And those are just the big ones.
Joanne Lipman
If your advertising goes unnoticed, everything else is academic.
William Bernbach
To many advertising account executives, chronic nervous dyspepsia, psychosomatic tension, and hyperacidity are more than just medical words used in television commercials. These are the very real terms that describe what is probably the most common occupational disease of the advertising game.
Harry R. Gasker
Advertising is the greatest art form of the twentieth century.
Marshall McLuhan
Advertising is the rattling of a stick inside a swill bucket.
George Orwell
Advertising is a ten billion dollar a year misunderstanding with the public.
Chester L. Posey
No agency is better than its account executives.
Morris Hite
Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow.
Bruce Barton
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
Leo Burnett
It's called advertising, not minusvertising.
Stephen Freeman
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
David Ogilvy
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed . . . but dull?
William Bernbach
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.
Leo Burnett
Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertisements as with the informational resources they can claim by age, education, station in life, and government guarantees of consumer protection.
Michael Schudson
Advertising is found in societies which have passed the point of satisfying the basic animal needs.
Marion Harper, Jnr
The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
Marshall McLuhan
Advertising is legalized lying.
H.G. Wells
Advertising - a judicious mixture of flattery and threats.
Northrop Frye
Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
Stephen Butler Leacock
The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived, less from the desire to seduce than from the desire to be seduced.
Daniel J. Boorstin
It is important to admit your mistakes, and to do so before you are charged with them. Many clients are surrounded by buckpassers who make a fine art of blaming the agency for their own failures. I seize the earliest opportunity to assume the blame.
David Ogilvy
I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.
David Ogilvy
To advertisers: Do not compete with your agency in the creative area. Why keep a dog and bark yourself?
David Ogilvy
Most agencies run scared, most of the time. . . . Frightened people are powerless to produce good advertising. . . . If I were a client, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.
David Ogilvy
If advertising is not an official or state art, it is nonetheless clearly art.
Michael Schudson
I regard a great ad as the most beautiful thing in the world.
Leo Burnett
Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.
James Randolph Adams
Advertising is the lubricant for the free-enterprise system.
Leo Arthur Kelmenson
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Leo Burnett
The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.
Dr. Charles Edwards
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
William Bernbach
Advertising in the final analysis should be news. If it is not news it is worthless.
Adolph S. Ochs
There is no such thing as 'soft sell' and 'hard sell.' There is only 'smart sell' and 'stupid sell'.
Charles Browder
What you say in advertising is more important than how you say it.
David Ogilvy
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David Ogilvy
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
David Ogilvy
Words give you a medium, if you will, and make your message part of the human thought process. Words are as portable as the human being who hears them.
James J. Jordan, Jnr
I do not regard advertising as entertainment or an art form, but as a medium of information.
David Ogilvy
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David Ogilvy
A man who is hungry need never be told of his need for food. If he is inspired by his appetite, he is immune to the influence of Messrs. Batten, Barton, Durstine & Osborn. The latter are effective only with those who are so far removed from physical want that they do not already know what they want.
John Kenneth Galbraith
Being myself animated by feelings of affection toward my fellowmen, I am saddened by the modern system of advertising. Whatever evidence it offers of enterprise, ingenuity, impudence, and resource in certain individuals, it proves to my mind the wide prevalence of that form of mental degradation which is called gullibility.
Joseph Conrad
It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.
William Bernbach
The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.
Leo Burnett
When you try to formalize or socialize creative activity, the only sure result is commercial constipation. The good ideas are all hammered out in agony by individuals, not spewed out by groups.
Charles Browder
I always use my clients' products. This is not toady-ism, but elementary good manners.
David Ogilvy
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Leo Burnett
The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a 'problem account' but that all accounts have important problems attached to them - that you can waste more time and burn up more nervous energy by fighting a problem than by taking a positive attitude and solving it. It sure gives you a nice, warm glow when you do
Leo Burnett
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
Michael Schudson
To Mrs. Mufoosky, the commercials may seem as long as a whore's dream. But to the new advertiser who has spent 100 Gs for his first network commercial - he gets a new understanding of a split second. It's the fastest half minute of his lifetime.
Morris Hite
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Leo Burnett
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo Burnett
Properly practiced creativity can make one ad do the work of ten.
William Bernbach
Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
William Bernbach
In advertising not to be different is virtually suicidal.
William Bernbach
I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement . . . . It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.
Aldous Huxley
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.
Morris Hite
That is the kind of ad I like. Facts, facts, facts.
Samuel Goldwyn
The trouble with us in America isn't that the poetry of life has turned to prose, but that it has turned to advertising copy.
Louis Kronenberger
You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand
Rosser Reeves
To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality.
Morris Hite
Promise, large promise, is the soul of an advertisement.
Samuel Johnson
The right name is an advertisement in itself.
Claude C. Hopkins
The consumer isn't a moron. She is your wife.
David Ogilvy
Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertisements as with the informational resources they can claim by age, education, station in life, and government guarantees of consumer protection.
Michael Schudson
Advertising is found in societies which have passed the point of satisfying the basic animal needs.
Marion Harper, Jnr
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
David Ogilvy
To think that the effects of advertising, such a potent environment in any industrialized country, could be limited to economics, is as absurd as assuming that the effects of a hot climate upon a culture could be limited to tropical diseases.
William Kuhns
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
Sinclair Lewis
I know half the money I spend on advertising is wasted, but I can never find out which half.
John Wanamaker
There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.
Morris Hite
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are enemies of freedom.
J. Enoch Powell
It is a most extraordinary thing, but I never read a medicine advertisement without being impelled to the conclusion that I am suffering from the particular disease therein dealt with in its most virulent form.
Jerome K. Jerome
The business of the advertiser or the seller is not to create fundamentally new desires. That is not necessary and really cannot be done. Man already has certain desires present from birth, which are a part of his fundamental make-up. All that a seller can do is to direct these desires in certain directions, or stimulate them to action, or show by what new ways an old desire may be satisfied.
Daniel Starch
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Leo Burnett
Few people at the beginning of the nineteenth century needed an adman to tell them what they wanted.
John Kenneth Galbraith
The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.
William Feather
If you are writing about baloney, don't try to make it Cornish hen, because that is the worst kind of baloney there is. Just make it darned good baloney.
Leo Burnett
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.
Leo Burnett
No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?
Rosser Reeves
The mystery of writing advertisements consists mainly in saying in a few plain words exactly what it is desired to say, precisely as it would be written in a letter or told to an acquaintance.
George P. Rowell
I think central to good writing of advertising, or anything else, is a person who has developed an understanding of people, an insight into them, a sympathy toward them. I think that that develops more sharply when the writer has not had an easy adjustment to living. So that they have themselves felt the need for understanding, the need for sympathy, and can therefore see that need in other people.
George Gribbin
A writer should be joyous, an optimist . . . Anything that implies rejection of life is wrong for a writer.
George Gribbin
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
Leo Burnett
Shakespeare wrote his sonnets within a strict discipline, fourteen lines of iambic pentameter, rhyming in three quatrains and a couplet. Were his sonnets dull? Mozart wrote his sonatas within an equally rigid discipline - exposition, development, and recapitulation. Were they dull?
David Ogilvy
I don't know the rules of grammar. . . . If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.
David Ogilvy
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
David Ogilvy
Advertising is only evil when it advertises evil things.
David Ogilvy
Advertising is an instrument in the hands of the people who use it. If evil men use advertising for base purposes, then evil can result. If honest men use advertising to sell an honest product with honest enthusiasm, then positive good for our kind of capitalistic society can result.
John W. Crawford
Commercials are not the only junk food in the speech market - indeed, when compared to shallow news reporting, vacuous television shows, or political doublespeak, commercials are not even the most harmful to mental health.
Rodney A. Smoll
Mass demand has been created almost entirely through the development of advertising.
Calvin Coolidge
Advertising generally works to reinforce consumer trends rather than to initiate them.
Michael Schudson
I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
David Ogilvy
Contrary to what self-appointed protectors of the consumer so loudly proclaim, advertising does not cause people to buy bad products. Nothing will put a bad product out of business faster than a good advertising campaign. Advertising causes people to try a product once, but poor quality eliminates any possibility of a repeat purpose.
Morris Hite
Is advertising moral? It is part and parcel of the American free enterprise system? I challenge anybody to show any economic system that has done as much for so many in so short a time.
Morris Hite
The trade of advertising is now so near to perfection that it is not easy to propose any improvement. But as every art ought to be exercized in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.
Dr. S
Famous Advertising Quotes
Quote
Author
Expensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the company is important and prosperous.
Michael Schudson
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
Jef I. Richards
Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.
Michael Schudson
Advertising is not the noblest creation of man's mind, as so many of its advocates would like the public to think. It does not, single-handedly, sustain the whole structure of capitalism and democracy in the Free World. It is just as nonsensical to suggest that we are superhuman as to accept the indictment that we are subhuman. We are merely human, trying to do a necessary human job with dignity, with decency and with competence.
Leo Burnett
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
Michael Schudson
Critics of advertising usually forget that if it were eliminated or abolished, other methods would necessarily be substituted for it. If you abolished the advertising of hats, either by law or by common agreement, the same manufacturers would resort to other methods of competition in personal salesmanship to a corresponding extent. This might be and probably would be a still more costly means to attain the same ends that are accomplished through printed publicity.
Daniel Starch
In essence, the motivation of the attacks on advertising is hostility toward capitalism and egoism.
Jerry Kirkpatrick
The list of sins committed by advertising is limited only by the creativity of its critics.
Jerry Kirkpatrick
It is not necessary to advertise food to hungry people, fuel to cold people, or houses to the homeless.
John Kenneth Galbraith
Liberals don't much like commercial speech because it's commercial; conservatives mistrust it because it's speech.
Alex Kozinski and Stuart Banner
Historically, it was thought that the sole or primary enemy of free expression was the State. Today, the consequences of commercial communication reveal that the private captains of the advertising empire may prove to be an enemy of equal stature.
Ronald K.L. Collins and David M. Skover
Advertising, the dissemination of messages about the goods and services which people consume, is clearly part of the market for ideas. Intellectuals have not, in general, welcomed this other occupant of their domain. And the feeling of antipathy has been shared by economists, who, until comparatively recently, have tended to deplore rather than to analyze the effects of advertising.
R. H. Coase
It is not easy to describe the present position of legal opinion on advertising and free speech. Only a poet can capture the essence of chaos.
R. H. Coase
Legislation should outlaw an advertiser's attempts to use its economic relationships with a media enterprise to influence the enterprise not to print or broadcast content that it would otherwise choose to present . . . . There is little reason to allow this use of economic power to censor others' speech and to block the public's access to information or viewpoints.
C. Edwin Baker
The question about those aromatic advertisements that perfume companies are having stitched into magazines these days is this: under the freedoms guaranteed by the First Amendment, is smelling up the place a constitutionally protected form of expression?
Calvin Trillin
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Leo Burnett
Advertisers, not governments, are the primary censors of media content in the United States today.
C. Edwin Baker
Fun without sell gets nowhere but sell without fun tends to become obnoxious.
Leo Burnett
I honestly believe that advertising is the most fun you can have with your clothes on.
Jerry Della Famina
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Jerry Della Famina
Many a small thing has been made large by the right kind of advertising.
Mark Twain
We find that advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn.
Andy Tarshis
As a profession, advertising is young; as a force it is as old as the world. The first four words ever uttered, Let there be light, constitute its charter. All nature is vibrant with its impulse.
Bruce Barton
The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
Marshall McLuhan
General advertising is Cyrano. He comes under your window and sings; people get used to it and ignore it. But if Roxane responds, there's a relationship. We move the brand relationship up a notch. Advertising becomes a dialogue that becomes an invitation to a relationship.
Lester Wunderman
In my opinion, fun is what makes advertising successful.
Leo Burnett
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
David Ogilvy
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
David Ogilvy
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
David Ogilvy
To swear off making mistakes is very easy. All you have to do is swear off having ideas.
Leo Burnett
No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.
William Bernbach
Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?
David Riesman
The first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
John Crosby
There is one catagory of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.
David Ogilvy
Advertisements contain the only truths to be relied on in a newspaper.
Thomas Jefferson
Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but also in the medium which carries the dishonest advertisement. No one can be ill in a community without endangering others; no advertiser can be dishonest without casting suspicion upon others.
Daniel Starch
The big print giveth and the small print taketh away.
Tom Waitts
If you have a good selling idea, your secretary can write your ad for you.
Morris Hite
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail
Morris Hite
People don't buy from clowns.
Claude Hopkins
The inventory goes down the elevator every night.
Fairfax Cone
I'd like to ask each and every one of you how many remarkable people, or people of any kind, you personally have discovered or brought in in the last year. That's a job that I think is too vital for you to delegate... what kind of people should you discover and hire? Well, policemen and tobacco farmers, not MBAs! Clients have got MBAs! Hire the kind of people clients don't have and wouldn't dream of hiring. Don't go to the clients with a lot of guys who are like theirs, only not so good -- you have to remember that clients can afford to pay far more than we can for MBAs.
David Ogilvy
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can live happily with your prospective client before you accept his account.
David Ogilvy
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
David Ogilvy
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
Leo Burnett
It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country.
Raymond Chandler
Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent.
Michael Schudson
Make the layouts rough and the ideas fancy.
Stavros Cosmopulos
Advertising may make people believe they are inadequate without Product X and that Product X will satisfactorily manage their inadequacies. More likely, it may remind them of inadequacies they have already felt and may lead them, once at least, to try a new product that just might help, even though they are well aware that it probably will not.
Michael Schudson
Advertising promotes that divine discontent which makes people strive to improve their economic status.
Ralph Starr Butler
Big ideas are so hard to recognize, so fragile, so easy to kill. Don't forget that, all of you who don't have them.
John Elliott, Jr
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.
Leo Burnett
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
David Ogilvy
An image . . . is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.
Daniel Boorstin
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
David Ogilvy
In the factory we make cosmetics; in the drugstore we sell hope.
Charles Revson
A vast sector of modern advertising . . . does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.
Erich Fromm
Advertising is speech. It's regulated because it's often effective speech.
Jef I. Richards
I've never found a client's business problem that could be solved solely through advertising.
Lee Clow
Folks with their wits about them knew that advertisements were just a pack of lies - you had only to look at the claims of patent medicines.
Frances Parkinson Keyes
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
David Ogilvy
If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
David Ogilvy
Next to Christianity, advertising is the greatest force in the world. And I say that without sacrilege or disrespect. Advertising makes people discontented. It makes them want things they don't have. Without discontent, there is no progress, no achievement.
Ray Locke
It is our job to make women unhappy with what they have.
B. Earl Puckett
Commercials on television are similar to sex and taxes; the more talk there is about them, the less likely they are to be curbed.
Jack Gould
The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture.
Jef I. Richards
There are quite a few votes to be won by saying we will tax advertising or stop it.
Barry Day
In advertising there is a saying that if you can keep your head while all those around you are losing theirs - then you just don't understand the problem.
Hugh Malcolm Beville, Jr
Advertising degrades the people it appeals to; it deprives them of their will to choose.
C. P. Snow
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising
Leo Burnett
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
David Ogilvy
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest
David Ogilvy
Of course you sell candidates for political office the same way you sell soap or sealing wax or whatever; because, when you get right down to it, that's the only way anything is sold.
Sid Bernstein
There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.
David Ogilvy
To me, an advertising agency is 85 percent confusion and 15 percent commission. A vice-president in an advertising agency is a 'molehill man.' A molehill man is a pseudo-busy executive who comes to work at 9 A.M. and finds a molehill on his desk. He has until 5 P.M. to make this molehill into a mountain
Fred Allen
It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.
Morris Hite
Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
Leo Burnett
Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.
David Ogilvy
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
David Ogilvy
Buy me and you will overcome the anxieties I have just reminded you of.
Michael Schudson
The number of agency people required to shoot a commercial on location is in direct proportion to the mean temperature of the location.
Shelby Page
One-third of the people in the United States promote, while the other two-thirds provide.
Will Rogers
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
David Ogilvy
The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.
David Ogilvy
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.
David Ogilvy
The advertising man is a liaison between the products of business and the mind of the nation. He must know both before he can serve either.
Glenn Frank
You see, advertising is a substitute for a salesperson, so it should be likeable. Who would buy from a salesperson who is rude, arrogant or insulting? People like to do business with people they like, therefore they respond to advertising created by people who like people.
Jerry Goodis
In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them, and any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
John Wanamaker
Advertising treats all products with the reverence and the seriousness due to sacraments.
Thomas Merton
The best ad is a good product.
Alan H. Meyer
The product that will not sell without advertising will not sell profitably with advertising.
Albert Lasker
It used to be that people needed products to survive. Now products need people to survive.
Nicholas Johnson
During the 36 years I have been in the agency business I have always been naively guided by the principle that if we do not believe in the products we advertise strongly enough to use them ourselves, or at least to give them a real try, we are not completely honest with ourselves in advertising them to others.
Leo Burnett
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
David Ogilvy
A good ad which is not run never produces sales.
Leo Burnett
Asked about the power of advertising in research surveys, most agree that it works, but not on them.
David Ogilvy
Asked about the power of advertising in research surveys, most agree that it works, but not on them.
Eric Clark
We think we will never know as much about a product as a client. After all, he sleeps and breathes his product. He's built it. He's lived with it most of his life. We couldn't possibly know as much about it as he does. By the same token, we firmly believe that he can't know as much about advertising. Because we live and breathe that all day long.
William Bernbach
Make sure that your agency makes a profit. Your account competes with all the other accounts in your agency. If it is unprofitable, it is unlikely that the management of the agency will assign their best men to work on it. And sooner or later they will cast about for a profitable account to replace yours.
David Ogilvy
If we define pornography as any message from any communication medium that is intended to arouse sexual excitement, then it is clear that most advertisements are covertly pornographic.
Jef I. Richards
Quote
Author
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
David Ogilvy
Research can trap you into the past.
William Bernbach
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy
If advertising had a little more respect for the public, the public would have a lot more respect for advertising.
James Randolph Adams
What kills a skunk is the publicity it gives itself.
Abraham Lincoln
It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.
Morris Hite
There's no secret formula for advertising success, other than to learn everything you can about the product. Most products have some unique characteristic, and the really great advertising comes right out of the product and says something about the product that no one else can say. Or at least no one else is saying.
Morris Hite
Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it, other people's families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?
Rosser Reeves
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach
The time has come when advertising in some hands has reached the status of a science.
Claude C. Hopkins
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
David Ogilvy
Nobody counts the number of ads you run; they just remember the impression you make.
William Bernbach
A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.
Bernice Fitz-Gibbon
Ice cubes likely sell more alcohol for the distilling industry than attractive models in cheesecake poses. The inconspicuous ice cubes often hide the invisible sell - invisible, that is, to the conscious mind.
Wilson Bryan Key
Ice cubes likely sell more alcohol for the distilling industry than attractive models in cheesecake poses. The inconspicuous ice cubes often hide the invisible sell - invisible, that is, to the conscious mind.
Wilson Bryan Key
I think that I shall never see An ad so lovely as a tree. But if a tree you have to sell, It takes an ad to do that well.
Jef I. Richards
Advertisements may be evaluated scientifically; they cannot be created scientifically.
Leo Bogart
Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle.
Marya Mannes
Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.
Michael Schudson
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
David Ogilvy
Society drives people crazy with lust and calls it advertising.
John Lahr
Advertising didn't mix sex up with our daily lives. The great Marketeer in the sky did that.
Barry Brooks
All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We can brutalize it. Or we can help lift it onto a higher level.
William Bernbach
Word of mouth is the best medium of all.
William Bernbach
A good advertisement is one which sells the product without drawing attention to itself.
David Ogilvy
Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind.
Calvin Coolidge
To explain responsibility to advertising men is like trying to convince an eight-year-old that sexual intercourse is more fun than a chocolate ice cream cone.
Howard Luck Gossage
Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a great increase. Not the power to brainwash overnight, but the power to create subtle and real change. The power to prevail.
Eric Clark
Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a great increase. Not the power to brainwash overnight, but the power to create subtle and real change. The power to prevail.
Eric Clark
Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.
Leo Burnett
The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.
Derby Brown
It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.
David Ogilvy
You can tell the ideals of a nation by its advertisements.
Norman Douglas
There is no such thing as bad publicity except your own obituary.
Brendan Behan
No company that markets products or services to the consumer can remain a leader in its field without a deep-seated commitment to advertising.
Edwin L. Artzt
Sanely applied advertising could remake the world.
Stuart Chase
In the absence of traditional authority, advertising has become a kind of social guide. It depicts us in all the myriad situations possible to a life of free choice. It provides ideas about style, morality, behavior.
Ronald Berman
I saw a subliminal advertising executive, but only for a second.
Steven Wright
Ads are carefully designed by the Madison Avenue frog-men-of-the-mind for semiconscious exposure.
Marshall McLuhan
Subliminal advertising does not affect consumer buying behavior, advertising recall, or any other marketplace behavior.
Jack Haberstroh
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
William Bernbach
I don't think the advertisers have any real idea of their power not only to reflect but to mould society.
Marya Mannes
If advertising has invaded the judgment of children, it has also forced its way into the family, an insolent usurper of parental function, degrading parents to mere intermediaries between their children and the market. This indeed is a social revoluation in our time!
Jules Henry
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Marshall McLuhan
Advertising reflects the mores of society, but it does not influence them.
David Ogilvy
Advertising has done more to cause the social unrest of the 20th century than any other single factor.
Daniel J. Boorstin
No company that markets products or services to the consumer can remain a leader in its field without a deep-seated commitment to advertising.
Edwin L. Artzt
When a man throws an empty cigarette package from an automobile, he is liable to a fine of $50. When a man throws a billboard across a view, he is richly rewarded.
Pat Brown
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
Steuart Henderson Britt
If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half century would have been impossible without the spreading of the knowledge of higher standards by means of advertising.
Franklin Roosevelt
"""When a man throws an empty cigarette package from an automobile, he is liable to a fine of $50. When a man throws a billboard across a view, he is richly rewarded. """
Pat Brown
No company that markets products or services to the consumer can remain a leader in its field without a deep-seated commitment to advertising.
Edwin L. Artzt




Electronics
· leading the way
w:vanessa da
Sharp Minds, Sharp Products
Sharp
Better Sound Through Research
Bose Corporation
like.no.other
Sony
Life's Good
LG
The Indian Multinational
Videocon
Inspired Living
Haier
The Perfect Experience
JVC
Digitally Yours
Samsung
Challenge everything
EA Games
Connecting people.
Nokia, 1992 Ove Strandberg
Do you have the bunny inside?
Energizer Max, since 2000s
EA Sports. It's in the game
EA Sports
Get N or get out.
Nintendo 64, late 1990s
Hello Tosh, gotta Toshiba?
Toshiba, 1984, Gold Greenlees Trott
Choose Freedom
Toshiba
intelligence everywhere
Motorola
Is it live, or is it Memorex?
Memorex video cassettes, 1970s or 1980s on
It's a Sega Genesis, it's a SegaCD, and it's a Portable CD Player!
Sega of America, marketing the Sega CDX console in 1994.
It takes AGES to be as good as SEGA
SEGA Saturn Console
He keeps going and going and going.
Energizer Batteries, began 1980s or 1990s
Let's Make Things Better
Philips
My World is yours, your world is mine
Sony Playstation and Playstation 2 gaming consoles
Make yourself heard
Ericsson
Neighbor's envy, owner's pride
Onida TV (India)
No battery is stronger longer.
Duracell Batteries, 1990s
Trusted Everywhere
Duracell Batteries, 2000
Now You're Playing With Power!
Nintendo Entertainment System, Super Nintendo Entertainment System, mid-1980s to mid-1990s
One that Last
Duracell Batteries
late-1980s
Man, Knowledge, Freedom
Caravan Books Publishing House
See what the future has in store.
Future Shop
We Get It
Future Shop right after merger with Best Buy.
Sense and Simplicity
Philips
Thousands of possibilities. Get yours.
Best Buy
Touching is good
Nintendo DS
We bring good things to life.
GE (General Electric till 2002)
Imagination at Work.
GE (General Electric current slogan)
You can't top the copper top
Duracell Batteries, early to mid 1990s
Play It Loud.
Game Boy and Super Nintendo Entertainment System
1994 to 1997
Welcome to the Next Level.
Sega Genesis, Game Gear, Sega CD and Sega 32X
PSP. Hells Yeah.
PSP
Hello Moto
Motorola
Global Network of innovations
Siemens AG
Seamless mobility
Motorola
For a better world for you.
T-Mobile
Play B3yond.
Playstation 3
Wii would like to play.
Nintendo Wii
Play More
Xbox 360
Jump in
Xbox 360
Finish the Fight
Halo 3
Do me a favor, plug me into a Sega
Sega
Beyond High Definition
Blu-ray Disc
The Look and Sound of Perfect
HD-DVD
Believe in the best
British Physical Laboratories Group
The Audience is listening
THX
[edit] Computing
A nerds dream
FHM
BUSINESS MADE SIMPLE
Nortel
What Do You Want the Internet to Be
Nortel
Come Together
Nortel
Empowering Financial Institutions Globally.
iFLEX Solutions
I heart nerds
Geek Squad
Business Agility.On Demand.
SYSTIME Computer Systems Ltd.
Innovation.Insight.Integrity
3i Infotech
Win in the flat world.
Infosys
Integrating Technology with Life
Infinsys Technologies
Welcome To The Human Network
Cisco Systems
The Way It's Meant To Be Played
NVIDIA
Information Driven
Oracle
Powered by Intellect. Driven by Values
Infosys
On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like 1984.
Apple Computer
Buy Opera today... And make this banner go away
Opera
Can you hear me now? ...Good!
Verizon Wireless
Do you... Yahoo!?
Yahoo!
The traveler's search engine
SideStep
Dude, you're getting a Dell
Dell Computer 1990s
e-business solutions
IBM, 2000s
on demand
IBM, 2005
Easy as Dell
Dell Computer
Yours Is Here
Dell Computer with the release of the new Inspiron line.
Everything is Easier on a Mac
Apple Computer, 2000s
GEO, the Logical Choice
Geologix
GNU is Not Unix
Free Software Foundation
In a world full of Windows, we're handing out rocks
BeOS Radio
Inspire me. Surprise me. AMD me.
AMD (Advanced Micro Devices)
Intel inside
Intel
Invent.
Hewlett-Packard
[It's] so easy to use, no wonder it's number one
AOL
It's better with the butterfly
Microsoft (for MSN 8 internet service provider)
It's the Internet that logs onto you
SBC-Yahoo! DSL
Multimedia You Can Use
Apple Computer, 1990s
Once you go Mac. You'll never go back
Apple Computer
Power is Macintosh
Apple Computer, 1990s
Purely You.
Dell Computer
Rip. Mix. Burn
Apple Computer
So powerful, it's kind of ridiculous
3dfx (for Voodoo3 video cards)
sound.vision.soul
3dfx Pioneer
The Network is the Computer.
Sun Microsystems
The power to be your best
Apple Computer, 1990s
Think
IBM, 1914
Think different
Apple Computer, Chiat/Day, 1997–
Think outside the box
Apple Computer, 1990s
Welcome to the World Wide Wow
AOL (play on World Wide Web)
Where do you want to go today?
Microsoft, 1996
Wikipedia, the Free Encyclopedia
Wikipedia
Your Potential. Our Passion. Microsoft.
Microsoft
Your Source of Digital Inspiration.
Multimedia InfoCenter
Prestigious IT jobs
Jobs Consulting
The Browser You Can Trust + Rediscover the Web + The browser, reloaded
Firefox, Mozilla Foundation 2004-present
The Difference is Dell
Dell
Who are you?
Nintendo in general
Experience certainty
Tata Consultancy Services
World-Wide Partnerships. World-Class Solutions.
Patni Computer Systems
Celebrating Work
Cognizant Technology Solutions
Applying Thought
Wipro
Simplicity At Work, Better Buy Adobe
Adobe
Consider IT Done
Syntel
Where Information Lives
EMC
Be Fearless
Symantec
We Are Building A New Technology Company
Lenovo
High Performance, Delivered
Accenture
Buy it. Sell it. Love it.
eBay
The World's Online Market Place
eBay
Push Button Publishing
Blogger.com
What The Web Can Be
Macromedia
The Software That Powers E- Business
Computer Associates
Experience, Results
CSC
If you have a reason, we have the job
Timesjobs
Your Transformation Partner
Zensar
e-volving Solutions
Cybage
Performance Defined,Results Delivered
Synygy
Activate Business With The Power Of IT
BMC Software
Business Fluxibility
T Systems
Releasing Your Potential
Logica
Invent> Innovate> Infuse
OnDemand Inc
[edit] Mobile and telecommunications
Pure Communication
Alfa
Make The Most Of Now/How Are You?
Vodafone
The Future's Bright; The Future's Orange
Orange
O², can do
o2 plc
See what you can do - O²
o2 plc
Just clother
t-mobile
An Idea can change your life
Idea Cellular India
Express Yourself
AirTel Cellular Service India
Wherever you go, our network follows
Hutch Cellular India
Stick together
T-Mobile
Raising the bar
Cingular
Can you hear me now? Good.
Verizon
Outthinking. Outdoing
Convergys
Connecting You.. No Matter where
Platform Integration SA.
Switch to tataindicom, experience the difference
Tataindicom India
Do more, live more
Tataindicom India
BSNL best hai mere liye
BSNL(Bharat Sanchar Nigam Limited)
Connecting people
NOKIA
[edit] Stock exchanges
The World Puts Its Stock In US
NYSE
Stock Market For The Digital World
NASDAQ
The Index Company
FTSE
Edge Is Efficiency
BSE
Because the world is always ON
Alcatel-Lucent
Your guide to the financial jungle
w:Sharekhan online broker
[edit] Recordings
America's Best Record
Puritan Records
Comparison With the Living Artist Reveals No Difference
Edison Records
Each Record a Masterpiece
Van Dyke Records
Echo Around the World
Edison Records
First with the Hits
Mercury Records
Hear What You Like, When You Like
Rex Records

If it's a King, It's a Hillbilly— If it's a Hillbilly, it's a King
King Records
Is it live, or is it Memorex?
Memorex
Never Scratches
Lyric Records
His Master's Voice
RCA Victor
[edit] Financial services and insurance
[edit] Financial services
Another Way
Natwest
A Passion to Perform
Deutsche Bank
Advice you can bank on
Dresdner Bank
New answer in banking
West LB
Ideas ahead
Commerzbank
It's all possible
w:Jefferies
The World's Local Bank
HSBC
The Better We Know You, The More Can We Do
ANZ New Zealand
One Step Ahead
ASB Bank
First, For You
Royal Bank of Canada
You're Richer Than You Think
Scotiabank
Banking Can Be This Comfortable
TD Canada Trust
Redefining The Community Bank For A New Century
Sun National Bank
There's Opportunity Here
BB&T Corporation
Making More Possible
ABN AMRO
The CITI Never Sleeps
Citibank
You & Us
UBS
Bank of Opportunity
Bank Of America
Where Vision Gets Built
Lehman Brothers
Good People To Bank With
Union Bank Of India
Dare To Dream
Bank Of Rajasthan - India
India's International Bank
Bank Of Baroda - India
Much more To Do, With YOU In Focus
Andhra Bank - India
Hum Hai Na.. ("We are there for you.")
ICICI Bank - India
Your Choice Your Chase
JP Morgan Chase
Enjoy Better Banking With RBS
RBS
The Bank For A Changing World
BNP Paribas
Higher Standards
Bank Of America
Our Client's Interest Always Comes First
Goldman Sachs
One Client At A Time
Morgan Stanley
Do More
American Express
The Difference Is Measurable
Mellon Financial
What's In Your Wallet?
Capital One
Customer led, ethically guided
Co-operative Bank
Now there's a thought
Barclays
No Family Left Behind
World Financial Group
Leading the Way in Asia, Africa and the Middle East
Standard Chartered
Be rewarded
So rewarding
John Lewis partnership card
For the journey
Lloyds TSB
Now that's a real plus!
Alliance and Leicester
More ideas for your money
Abbey National
[edit] Insurance
I have good news...I just saved a bunch of money on my car insurance by switching to GEICO.
GEICO
So easy a caveman can do it.
GEICO
Gets you back where you belong
Farmers
Sanity makes a comeback
Farmers
Have You Met Life Today
Metlife
The Power On Your Side
Allianz
Growing And Protecting Your Wealth
Prudential
We Know Money
AIG
Be Life Confident
AXA
Your Partner For Life
MAX
Trust Thy Name Is LIC
LIC [Life Insurance Corporation Of India]
Forward Thinking
Aviva
Are you in good hands?
Allstate
Like a good neighbor State Farm is there
State Farm Insurance
[edit] Healthcare
Working For A Healthier World
Pfizer
Dynalix
Biocon
Where Patients Come First
Merck
The Promise Of Life
Abbot Laboratories
Dedicated To Life
Cadila Healthcare
Touching Lives, Improving Life
Procter & Gamble
Do More, Feel Better, Live Longer
GlaxoSmithKline
Science For A Better Life
Bayer
In Business For Life
Genentech
Because Health Matters
Sanofi Aventis
Life Inspiring Ideas
AstraZeneca
Rip, slip, brush... Ahhh!
Oral-B Brush-Ups
Inspired People. Inspiring Results.
Ajuba
[edit] Fashion
A diamond is forever.
De Beers Consolidated Mines, 1948–present (invented by Frances Gerety)
All ages, all races, all sexes
M•A•C
Between love and madness lies Obsession.
Calvin Klein, 1985
Children's shoes have far to go.
Start-Rite Shoes, 1945, Stanley Studios
Can't stop walking
Titas Footwear India
Create a storm
Monsoon
Easy, Breezy, Beautiful, CoverGirl
CoverGirl
Every kiss begins with Kay
Kay Jewelers
For successful living
Diesel
Hello boys
Playtex Wonderbra
Impossible is nothing.
Adidas
It takes a licking and keeps on ticking.
Timex Corporation, 1956
Just do it
Nike, Inc. (foot wear), 1988-on, Wieden & Kennedy
Lifts and separates
Playtex Cross-Your-Heart bra, 1960s.
Makes fashion fashionable
Beissel
Maybe she's born with it. Maybe it's Maybelline
Maybelline
Rugs, It's what we do. It's all we do. And we do it better than anyone else.
H.A.G Carpets
Scent to bed
French Connection United Kingdom
I am what I am
Reebok
Because you're worth it
L'oreal Cosmetics
Who wears short shorts? Nair for short shorts!
Nair
Fuel your instinct
Salomon footwear
[edit] Food and drink
[edit] General
Amul, The taste of India
Amul, a dairy co-operative movement (India).
Eat Fresh!
Subway
57 Varieties
H. J. Heinz Company
When pizza's on a bagel--you can eat pizza anytime.
Bagel Bites
Beanz Meanz Heinz
Heinz Baked Beans
Beef. It's what's for dinner.
Cattlemen's Beef Poo
Betcha can't eat just one
Lay's potato chips
Bring out the Hellmann's, and bring out the best
Best Foods and Hellmann's Mayonnaise
Bring out the Branston!
(pickle)
For mash get Smash
Smash instant mashed potatoes, 1974, Boase Massimi Pollitt
How do you handle a hungry man? The Manhandlers.
Campbell's Soup Manhandler product line
I ate all the Frusen Glädjé!
Frusen Glädjé
Is it soup yet?
Lipton Soup
It's the way it shatters that matters
Violet Crumble
If you got the munchies, nothing else will do!
Hostess potato chips
If you like a lot of chocolate on your biscuit join our Club
Jacob's Club
It takes a tough man to make a tender chicken.
Perdue, 1972, Scali, McCabe & Sloves
King of good ** Kingfisher Beer, (India).
Jazz it up!
Zattaran's rice products
The man from Del Monte, he says yes
canned fruits
M'm! M'm! Good!
Campbell's Soup
Nowt taken out
Allinsons bread
Once you pop the fun don't stop.
Pringles
Only the best for the Captain's table
Birdseye
Ore-Ida! It's all-righta!
Ore-Ida
Pork, the other white meat.
Shouldn't your baby be a Gerber baby?
Gerber Products Company
The incredible, edible egg.
The American Egg Board;
There's always room for J-E-L-L-O.
Jell-O
They're waffly versatile
Bird's Eye Potato Waffles
You'll never put a better bit of butter on your knife
Country Life butter
We answer to a higher authority.
Hebrew National hot dogs
When it rains, it pours.
Morton Salt (1911)
You don't have to be silly to drink TK, but it helps!
TK minerals (Irish fizzy drinks)
With a name like Smuckers....it has to be good
Smuckers
Delightfully Tacky, Yet Unrefined
Hooters
Leggo my Eggo
Eggo Waffles
[edit] Beverages
Got Milk?
California Milk Processor Board (1993 - present) -- ad agency: Goodby, Silverstein & Partners
Milk. It does a body good. (pre '95)
It's not just for breakfast anymore.
Florida Orange Juice Growers Association
Pure Life
Nestle Aberfoyle Natural Spring Water, 2002 or 2003?
They drink it in the Congo
Um Bongo
I've got a jones for a Jones!
Jones Soda
Unleash the power of the sun.
Sunny Delight
Watch out, there's a Humphrey about!
Unigate milk
Tang! It's a kick in the glass!
Tang citrus juice.
[edit] Beer and liquor
Aldo knows what women like.
Asti Spumante
A Double Diamond works wonders
Double Diamond
After Dark
Tia Maria
Australians wouldn't give a Castlemaine XXXX for anything else
Australian Beer
Brilliant!
Guinness
Don't be vague, ask for Haig - Haig Scotch Whisky
The cream of Manchester
Boddington's
For all you do, this Bud's for you
Budweiser
For great lager, follow the bear Hoffmeister lager
Foster's. Australian for Beer
Foster's Australian Beer
From the Land of Sky-Blue Waters
Hamm's Beer
Guinness is good for you
Guinness
Hey Mabel
Black Label
I Am Canadian
Molson Canadian beer
It can only be Heineken
Heineken
It Starts Here
Molson Canadian beer - 2005
It's Miller time!
Miller High Life
It's Tankard that helps you excel - after one you'll do anything well!
Whitbread early 1970s
Keep Walking
Johnnie Walker
Tastes Great. Less Filling
Miller Lite, 1974, McCann-Erickson Worldwide
The Beer that Made Milwaukee Famous
Schlitz
The Champagne of Beers
Miller High Life
The King of Good Times
United Breweries
There's no taste like Stones
Stones Bitter
Made from beer
Carlton Draught
My goodness, my Guinness
Guinness
No Nonsense
John Smith's
Old Milwaukee, tastes as great as its name
Old Milwaukee, circa late 1970s
Probably the best lager in the world
Carlsberg
Reassuringly expensive.
Stella Artois, 1981, Lowe Howard-Spink
Red Barrel men say the same again to a fistful of flavour - first class beer!
Watneys keg bitter 1970s
Refreshes the parts other beers cannot reach
Heineken lager, 1974
Schaefer's is the one beer to have when you're having more than one!
Schaefer Beer, 1950s-1970s
The right one
Martini
Tick follows tock follows tick follows tock
Guinness (surfer advert)
Tonight, let it be Löwenbräu.
Löwenbräu, circa 1970s-1980s (United States advertising campaign by Miller Brewing Co.)
WASSSSSUP?!
Budweiser
Watchin' the game, havin' a Bud.
Budweiser
We drink all we can. The rest we sell.
Utica Club, 1965, Doyle Dane Bernbach
Weekends are made for Michelob
Michelob, circa 1980s
Why ask why? Try Bud Dry
Budweiser early 1990s
What a refreshing change
Woodpecker cider
Your best bet for a fuller flavour
Carling Black Label lager (1980s)
What we want is Watney's.
Watney's
Red Stripe: It's beer. HOORAY BEER!
Red Stripe Jamaican lager
Probably the best beer in the world!
Carlsberg
You dont have to be posh to blow on becks
Beck's
Good. Better. Paulaner.
Paulaner
Enjoyed by mates for 130 years
Speights
The taste that stood the test of time
Castle Lager
We Make Really Good Beer. Make Of It What You Want.
New York Harbor Ale (Old World Brewing Company)
Smooth Like No Other.
Newcastle Brown Ale
[edit] Coffee
Celebrate the Moments of Your Life
General Foods International Coffees
Coffee at its best
Nescafé Gold Blend
Good to the last drop.
Maxwell House coffee (1926 - present)
Allegedly coined by Theodore Roosevelt in 1907; adopted as Maxwell House's tagline in 1926
Sanka...Everything You Love About Coffee
Sanka
The best part of waking up is Folgers in your cup.
Folgers Coffee (Procter & Gamble)
Get back your 'oo' with Typhoo
Like tea used to be
Yorkshire Tea
Time out for tiny little tea leaves in Tetley Tea
Typhoo puts the T in Britain, the T that stands for taste
It's all about you
Nescafé
What else?
Nespresso
America Runs On Dunkin
Dunkin' Donuts
Fill it to the rim...with Brim
Brim
Life is short... stay awake for it.
Caribou Coffee
[edit] Carbonated soft drinks
You don't have to be silly to drink TK, but it helps red lemonade, Taylor Keith
All the sugar, and twice the caffeine (of regular cola)
Jolt Cola, 1980s
Barq's has bite
Barq's root beer
Do the Dew
Mountain Dew, 1990s, 2000s
Drink Barq's. It's Good.
Barq's sarsaparilla drink
Drink Canada Dry
Canada Dry
Taste the Thunder ThumsUp
Every bubble's passed its fizzical
Corona, 1970s
Get busy with the fizzy
Soda Stream
I'm a secret lemonade drinker
R. White's
It's a red thing
Tizer
It's frothy man
Cresta
Love the Limon
Harritos
Made in Scotland from girders
Irn Bru
Make mine Moxie
Obey your thirst
Sprite
Schhh! You know who?
Schweppes, 1962
Scotland's other National Drink,
Irn Bru
The totally tropical taste
Lilt
The Uncola
7-Up, 1973, J Walter Thompson
What's the worst that can happen?
Dr Pepper
Who's your soda?
Red Fusion soft drink, Dr Pepper, 2002
You know when you've been Tango'd
Tango soft drink, 1994, HHCL
It Gives You Wiiings
Red Bull
Make 7-Up Yours!
7-Up
Be a pepper, Drink Dr Pepper
Dr Pepper
World Famous in New Zealand
L&P, 1990s
[edit] Coca Cola
11:30, Diet Coke break...
Always Coca Cola
1990s
It's the real thing
1971
Just for the taste of it...Diet Coke
Life is Good
2001
The pause that refreshes
1929
The real thing
late-1980s
Real-2003-2006
Thanda matlab Coca Cola (in Hindi, an Indian language). It means "If its a cool drink, Its a Coca Cola"
Its your Heimspiel
coca cola (for the FIFA Soccer Worldcup 2006 in Germany)
Have a Coke and a Smile -1979
Coke is it! -1982
Live on the coke side of life - 2006
Enjoy
The Un-Cola - 7UP
Sabka Thanda Ek, Coca Cola ( in Hindi, an Indian language). It means everyone's has the same cool drink,coca cola
[edit] Pepsi Cola
Ask For More and you shall recieve
2000, mainly in much of Europe.
All the taste, 1/3 of the calories, Pepsi Max, 1993
Lipsmackin' thirstquenchin' acetastin' motivatin' goodbuzzin' cooltalkin' highwalkin' fastlivin' evergivin' coolfizzin' Pepsi
1973, Boase Massimi Pollitt
Pepsi
for those who think young
Same time tomorrow bitc
Diet Pepsi, 1990s
Uh-Huh! (You got the right one!)
Diet Pepsi, 1991
The Joy of Cola
1999
Nothing official about it [during cricket world cup 1996]
Yeh Dil Maange More (in Hindi, an Indian language) - "My heart is asking for more!"
Pepsi. The Choice of a New Generation[1984]
Have a Pepsi Day! [1977]
Yehi hai right choice baby...AHA... (in Hindi) - "This is the right choice, baby!" [Slogan of pepsi when launched in India]
Yeh Hai Youngistan Meri Jaan ...New Pepsi Ad slogan in India..[2008]
[edit] Breakfast cereals
Apples, hazlenuts, bananas, raisins, coconuts, sultanas
Kellogg's Fruit'n'Fiber
The one and only.
Cheerios (USA, 2000s)
Breakfast of Champions
Wheaties, 1935, Blackett-Sample-Gummert (later The Breakfast of Champions into the 1990s)
Bet you can't eat three
Shredded Wheat
Can't Get Enough of That Golden Crisp
Central heating for kids
Ready Brek porridge
Cocoa Wheat, Cocoa Wheat, can't be beat!It's the creamy hot cereal with the cocoa treatTo be big and strong, have lots of funEat Cocoa Wheat everyone!
Cocoa Wheat
I'm Cuckoo for Cocoa Puffs
Everyone loves my Cocoa Krispies
Kellogg's
Gotta have my pops!
Corn Pops
Have you had your Weetabix?
I'd rather have a bowl of Coco Pops
Just like a chocolate milkshake, only crunchy
Coco Pops
Kid tested. Mother approved.
Kix
Makes Red Blood!
Grape-Nuts
Mikey likes it
Life cereal
Nobody can say no to the honey nut Os in Honey Nut Cheerios
Not too heavy, not too light, its just right!
Kellogs Just Right
Race for the taste, the honey sweet taste!, the honey-nutty taste of Honey Nut Cheerios
Shot from Guns!
Quaker Puffed Rice
Silly rabbit, Trix are for kids
Snap, Crackle, and Pop
Kellogg's Rice Krispies
Tell them about the honey, mummy
Sugar Puffs
The One and Only Cereal that Comes in the Shape of Animals
Crispy Critters
They're grrreat!
Kellogg's Frosted Flakes/Frosties
They're Magically Delicious [Lucky Charms]
They're tasty, tasty, very very tasty / They're very tasty
Kellogg's Bran Flakes
Kiwi kids, are weetbix kids
[Weetbix]
[edit] Candy
The mint with the hole
Polo
A glass and a half of milk in every pound
Cadbury's Dairy Milk
How do you eat yours
Cream egg
Earth; What you'd eat if you lived on Mars
Mars Bar
A hazelnut in every bite
Topic
A Mars a day helps you work, rest and play
in the United Kingdom and Canada
·
A Milky Way Today. At work, rest and play! (Milky Way is also made by Mars)
A minty bit stronger
Trebor Mints
A taste of paradise
Bounty
All because the lady loves Milk Tray
Cadbury's Milk Tray chocolates, 1970s
Break out of the ordinary
Nestle's Butterfinger
Do you eat the red ones last?
Smarties, 1970s or 80s on until the early 90s, revived around 2002 or 2003
Do you love anyone enough to give them your last Rolo
Rolo confectionery
The freshmaker!
Mentos
Full of Eastern Promise
Fry's Turkish Delight
Give me a break! Give me a break! Break me off a piece of that Kit Kat bar!
Hungry? Grab a Snickers
The longer lasting snack
Twix
Made to make your mouth water
Opal Fruits
Makes mouths happy
Twizzler
Ambassador, with these Ferrero Roché you're really spoiling us
Need a moment? Chew it over with Twix.
Twix
Nobody better lay a finger on my Butterfinger!
Nestle's Butterfinger (featuring Bart Simpson and other characters from The Simpsons)
Not going anywhere for a while? Grab a Snickers.
One two many and you might turn Bertie
Bassett's Liquorice Allsorts
Only Smarties have the answer
See the face you love light up with Terry's All Gold
chocolates
Snickers satisfies
Sometimes you feel like a nut, sometimes you don't.
Peter Paul Almond Joy & Peter Paul Mounds, 1953, Dancer-Fitzgerald-Sample
The lighter way to enjoy chocolate
Maltesers
The milk chocolate melts in your mouth, not in your hand.
M&Ms (1954)
The sweet you can eat between meals without losing your appetite
Milky Way
There's no wrong way to eat a Reese's.
Reese's Peanut Butter Cups
Too good to hurry mints
Murry Mints
Two For Me! None for you- Twix
What would you do for a Klondike Bar?
early 1990s, early 2000s
Where's the cream filling? Hostess cakes
WotalotIgot!
Smarties, 1961, JWT
Skittles...taste the rainbow Skittles
* When you've got a snack gap, Twix fits.
makes a nice light snack Coffie Crisp
[edit] Fast food
Wake up with the King.
Burger King
Have it your way.
Burger King
You're the boss.
Burger King
Home of the Whopper
Burger King
If it doesn't get all over the place, it doesn't belong in your face
Carl's Jr.
Jack's back
Jack in the Box fast food restaurant
Nobody does chicken like KFC
KFC, 2000-Present
Finger lickin' good!
KFC, 1980's
Pizza! Pizza!
Little Caesars restaurants
The burgers are better at Hungry Jack's
Think outside the bun.
Taco Bell, late-1990s, early 2000s
Do what tastes right.
Wendy's Restaurants
Where's the beef?
Wendy's Restaurants, 1984-, Dancer-Fitzgerald-Sample
Yo quiero Taco Bell
mid-1990s
You better run for the border.
Taco Bell
You've always got time for Tim Hortons
mid-to-late-1990s-on
In-N-Out, In-Out, That's what a hamburgers all about. In-N-Out Burger
Quality you can taste. In-N-Out Burger
It's jack-a-licious!
Jack-in-the-Box fast-food chain (coined by RuPaul)
Always Fresh, Tojours Frais
Tim Hortons
Can't beat that taste.
KFC
[edit] McDonalds
See: McDonald's TV campaigns and slogans
Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.
Big Mac sandwich
I'm lovin' it
in a 2003 international campaign
It's the things that make you go Mmmmm.
Where would you be without,,McDonald's?
Did somebody say...McDonald's?
Smile.
·
Put a smile on, put a smile on. Everybody come on, put a smile on
(advertised to children)
·
Put a smile on. Happy Meal, 2001-2002
·
We love to see you smile
You deserve a break today
·
Have you had your break today?
(nah, nah, nah)
sung non-sense words, 2003
I'm loving it - India, 2005
[edit] Pet food
In tests, eight out of ten owners said their cats preferred it.
Whiskas
·
Quoted in the title of a television programme as 8 out of 10 cats, a reference to the original rendering of this slogan (8 out of 10 cats prefer Whiskas) which was subsequently changed to the above.

Meow Mix, tastes so good cats ask for it by name.

It's Bacon!!! - - - -Dogs don't know it's not bacon
Beggin' Strips

Top breeders recommend it.
Pedigree Chum
[edit] Recreation, entertainment, and travel
Are you training?...Or are you just working out?
Steve Modzelewski, Personal Trainer NYC
Vacations End and Traditions Begin.
John D. Blossom III (Jay), Luxury Real Estate Broker, Properties of Door County, LLC , Door County, Wisconsins Exclusive Affiliate of Christies Great Estates
Live your myth in Greece
Greek National Organisation, 2006

... throw another shrimp on the barbie ...
Australian Tourist Commission, 1984 Often joke-quoted as Throw another Kanga on the barbie...
Don't just book it. Thomas Cook it.
Thomas Cook, 1984, Wells, Rich, Greene
Get away!
Lunn Polly
Get out there
Royal Caribbean cruise lines
The happiest place on Earth
Disneyland
I'm going to Walt Disney World!
I love New York
New York City, 1977–, Wells, Rich, Greene
It's so bracing
Skegness
Naruwan, Welcome to Taiwan

Serving All our Community. Brampton's Arts Group.
Visual Arts Brampton, 2003, Alphie and Bette
Touch Your Heart
Taiwan
God's own country
Kerala
We love having you here
Hampton Inn
Where wonders never cease
Alton Towers
Your perfect trip
Expedia
Incredible India!
India
So where the bloody hell are you?
Australian Tourist Commission, 2006
·
New Advertising Campaign Working: Tourism Australia, Tourism Australia press release (via Yahoo! Finance), 2006-04-10
Don't leave home without it w:American Express American Express
More than the usual
WOW Philippines~ Department of Tourism, Philippines
If it is from SEIKO, It must be Good - Seiko Films, Philippines
Malaysia, Truly Asia, Malaysia Tourism Board
Enchanting Tamil Nadu
Tamil Nadu, India
Experience Yourself
Tamil Nadu, India
Vietnam. A Destination for the New Millennium
Vietnam Tourism Promotion Campaign ¹
Where Else But Queensland Beautiful one day, perfect the next
Queensland, Australia²
Pure. Natural. Unspoiled. Iceland. The Way Life Should Be.
Iceland Tourist Board ³
100% pure New Zealand - New Zealand Tourism Promotion Campaign
Spain is different - Slogan coined by Manuel Fraga (Minister for Tourism of Spain during Franco's dictatorship).
Great Deals,Always..! -(http://travelguru.com) India
We'll leave the light on for you. -Motel 6
A Kingdom of Unexpected Treasures
Brunei Ministry of Tourism
[edit] Tobacco
Anyhow... Have a Winfield
Winfield Cigarettes
Camels Soothe Your T-Zone
Camel cigarettes
Doctors Recommend Phillip Morris
Phillip Morris tobacco products
Happiness is a cigar called Hamlet
Hamlet cigars
I'd Walk a Mile for A Camel
Camel cigarettes
It's that Condor moment
Condor tobacco
Just What the Doctor Ordered
L&M Cigarettes
More Doctors Smoke Camels than any other Cigarette
Camel cigarettes
Not a Cough in a Carload
Old Gold Cigarettes
Reach for a Lucky instead of a Sweet
Lucky Strike Cigarettes
Taste Me! Taste Me! Come on and Taste Me!
Doral Cigarettes
You're never alone with a Strand
Strand Cigarettes
You've Come a Long Way, Baby
Virginia Slims Cigarettes
Winston tastes good like a cigarette should
R.J. Reynolds Tobacco Company
Liberté toujours
Gauloise
[edit] Giving up
It needn't be hell, with Nicotinel
Tobacco is wacko if you're a teen
Nicorette, nicorette, you can beat the cigarette! - Nicorette Australia
No Gary no, no Gary no. Nooooooo Gary! No Gary no, no Gary no, no Gary, no Gary, no Gary NO! - Nicorette Australia (Note: this add was done with an all-male cheersquad performing infront of "Gary", who was reaching for a cigarette)
[edit] Transport
A better bus service all round
Carousel Buses
Getting There Is Half The Fun
Cunard Line
The Fun Ships
w:Carnival Cruise Lines
InterCity makes the going easy.
British Rail
Leave the driving to us
Greyhound Lines
We keep your promises
DHL
See what brown can do for you
UPS
We're getting there
much ridiculed British Rail slogan
We're number two. We try harder.
Avis Rent-a-Car
When it absolutely, positively has to be there overnight
FedEx
The business to business class.
Lufthansa Cargo
The best way to get around New Zealand.
InterCity Coachlines
Take It Everywhere
Chicago Transit Authority(CTA)
[edit] Airlines
The Way the earth connects
Star Alliance
Now you're really flying
Cathay Pacific Airways
A whole different animal
Frontier Airlines
Because you were born to fly
TAM Brazilian Airlines
Catch Our Smile
PSA
Enjoy our company
Sabena
Fly the friendly skies
United Airlines, 1966–1997, Leo Burnett
It's time to fly
United Airlines
We never forget you have a choice
British Caledonian
Singapore Girl, you're a great way to fly
Singapore Airlines
Where the World Unwinds
SILKAIR
THAI - Smooth As Silk
Thai Airways International
Going beyond expectations
Malaysia Airlines
Now everyone can fly
Air Asia
To the heart of Seoul and beyond
Asiana Airlines
Something special in the air
American Airlines
We know why you fly. We're American Airlines.
American Airlines
Fly with US
US Airways
The top banana in the West
Hughes Air West
The Wings of Man
Eastern Airlines
The world's favourite airline
British Airways
There's no better way to fly Lufthansa
We love to fly and it shows
Delta Air Lines
We really move our tail for you
Continental Airlines
Western Airlines
The only way to fly
Western Airlines
When you got it, flaunt it.
Braniff Airlines
World class, worldwide
Air Canada
You and I were meant to fly
Air Canada, 2004
[Ding] You are now free to move about the country
Southwest Airlines
Fly the Good Times
Kingfisher Airlines
A symbol of freedom
Southwest Airlines
Simplifly
Air Deccan, Indian low cost Airline, 2005. (http://airdeccan.net)
The Spirit of Australia - QANTAS, ([1])
Shining Through - Philippine Airlines
PAL,([2])
The New Filipino Time - Cebu Pacific
Cebu Pacific,([3])
The Joy Of Flying ! - Jet Airways
Making the sky the best place on earth - Air France
Being there is everything.
Air New Zealand
Your Island in the Sky.
Air Pacific
Fly high, pay low.
Germanwings
Where the journey begins.
Air Tahiti Nui
Fly Euro Shuttle!
Air Berlin
Don't just book it, Thomas Cook it - Thomas Cook
Come fly with us - Pakistan International Airline
your place in the sky -AIR INDIA
[edit] Automobiles
The Power of Dreams
Honda
AAMCO. Double A, , M-C-O
AAMCO Transmissions
chevy drives the motor city
Chevrolet, Campbell-Ewald
Ask the Man who Owns One
Packard, 1925, Austin Bement
Bigger in Texas, Better in a Dodge
Bloody Volvo driver
Volvo, 2003
Born from Jets
Saab
Born to lead
Yamaha
Créateur d'Automobiles
Renault
The car in front is a Toyota
The Best Built Cars in the World
Toyota
The Drive of your life.
Peugeot
Drivers wanted.
Volkswagen, 1995, Arnold Communications
Fahrvergnügen
Volkswagen, early 1990s
Escape from the ordinary.
Oldsmobile, 1970
Everything we do is driven by you
Ford
Eye it, try it, buy it Chevrolet, 1940s
Ford is the Best in Texas
Grab life by the horns
Dodge
Have you driven a Ford lately?
Ford

If only everything in life was as reliable as a Volkswagen
It's a Skoda. Honest.
Skoda, 2000, Fallon
Obsessed with perfection since 1897
Skoda
Aus Liebe zum Automobil
Volkswagen
Like a rock
Chevrolet Trucks
When Good is not enough
Chevrolet] Aveo
The lion leaps from strength to strength
Peugeot, 1980s
Move your mind
Saab
Moving you forward.
Toyota
Oh what a feeling
Toyota
Once driven, forever smitten
Vauxhall Motors, 1980s
Papa? Nicole?
Renault Clio
Pay me now or pay me (i.e. the auto mechanic) later. - Fram filters. Zoom-Zoom Mazda 2007
Passion For The Road
Mazda, 1990s
The Power Of Dreams
Honda, 2001
Put the fun back into driving.
Vauxhall Motors
Quality is job one
Ford
The Real Thing
Ford Australia, 1970s
Right service. Right price.
Meineke
See the USA, in your Chevrolet
Chevrolet
Sheer driving pleasure
BMW
Sooner or later, you'll own Generals
General Tires Corp.
State of Independence
Saab 2000s
Think Small
Volkswagen, 1962, Doyle Dane Bernbach
Time to Re-Tire
Fisk tires
The ultimate driving machine
BMW
Va-va-voom
Renault
Vorsprung durch Technik
Audi
Never Follow
Audi
We are professional grade
GMC Truck
You can with a Nissan

You're the fuel
Maruti Swift, India 2005
Welcome to the big world
Maruti Esteem, India 2005
Let's go
Maruti Alto, India 2005
The Josh Machine
Ford Ikon, India
Reclaim your life..
Tata Safari Dicor
Born To Perform
Jaguar
The Pursuit Of Perfection -- ad agency: Team One
Lexus
Driven By Passion
Fiat
Even More Car Per Car
Tata Motors
The Beauty of All Wheel Drive
Subaru
[edit] Tires
On the wings of Goodyear.
Goodyear Tire and Rubber Co.
When it pours, it reigns.
Michelin
Passion For Excellence
Bridgestone
A Better Way forward
Michelin
Accelerate Your Soul
Dunlop
Tires With Muscle
MRF
Born Tough
Ceat
Power is nothing without control
Pirelli
Sooner or later you'll own General
General
[edit] Gasoline
If Machines Could Speak We Wouldnt Need To Advertise.
KenLubes Pakistan
A Leading of Oil and Gas Multinational of Choice
Petronas
10 Years in F1
Petronas
Beyond Petroleum
BP
Go well. Go Shell
Shell Oil
Put a tiger in your tank
Esso/Exxon
Pump your money back into Canada
Petro Canada, early 1980s
The spirit of '76
Unocal
You can be sure of Shell
Shell Oil, 1982
You can trust your car to the man who wears the star
Texaco Service Stations
Go further with Shell
Shell Oil
Growth Is Life
Reliance [Indian Petrochemical Major]
Human Energy
Chevron
A Positive A++itude
Essar
Gas And Beyond
GAIL [Gas Authority of India Limited]
Making Tomorrow Better
ONGC [Oil & Natural Gas Commission, India]
Bring Energy To Life
IOC [Indian Oil Corp]
Energising Lives
BPCL [Bharat Petroleum, India]
[edit] Retail
Every little helps ~Tesco
Fresh to you family from Jewel (Jewel-Osco)
More reasons to shop at Morrisons
WM Morrison's
The slogan is intended to be read in a Northern English accent, which makes More reasons sound similar to Morrisons
Never knowingly undersold
John Lewis
Quality food, honestly priced.
Waitrose
Why pay more
ASDA
That's ASDA price
ASDA
It's All Inside.
J. C. Penny
Try something new today
Sainsbury's
You've got questions, we've got answers.
Radio Shack
Better ideas better life
Amway
It's not just oil. It's liquid engineering
[Castrol oil, 2006 (India)] http://www.castrol.com/castrol/castrolhomepage.do?categoryId=3230
Save money. Live better.
Wal-Mart
[edit] Manufacturing and engineering
Shaping The Future Of Steel
Mittal Steel
Steel Solutions For A Better World
Arcelor
Forever New Frontiers
Boeing
The Miracles Of Science
Dupont
Theres A Bit Of SAIL In Everybody
SAIL [Steel Authority Of India Ltd]
Powering A Greener Tomorrow
Suzlon
Exceed Your Vision
Epson
Everyday Solutions
C&G
We Never Forget Who We're Working For
Lockheed Martin
We Make Things That Makes India Proud
Larsen & Tubro
Setting The Standards
Airbus
Nothing Runs Like A Deere
Deere&Company
Solutions for a nanoscale world
Veeco Instruments Inc
Powering Change
Pratt & Whitney (A United Technologies Company)
[edit] Government, military
See also political slogans

The few, the proud, the Marines
United States Marine Corps
Army Strong
United States Army, 2006
An Army of One
United States Army, 2001-2006
Be all you can be
US Army, 1981-2001, N. W. Ayer
Be the best
British Army
Forward as one
British Territorial Army
99.9% need not apply Royal Marines commandos
I want YOU for the US Army
World War I and World War II
Loose Lips Sink Ships
World War II
Only you can prevent forest fires
United States Forest Service
The Army National Guard, You Can
US Army National Guard, in use around 2001-2003 if not more years than that
The toughest job you'll ever love
Peace Corps
There's no life like it
Canadian Armed Forces
The Army. The Edge
Australian Army
We Fly High - Republic of Singapore Air Force
Accelerate Your Life. - US Navy
Do you have it in you. - Indian Army
Britons (a picture of Lord Kitchener) 'wants YOU' join your country's army! GOD SAVE THE KING- British army released in late 1914 (first year of world war 1)
Full speed ahead.
US Navy
Army Strong.
US Army
Aim high.
US Air Force
Cross into the blue.
US Air Force
America's Air Force. No one comes close.
US Air Force
Do something amazing.
US Air Force
Above all.
US Air Force
Strength for now, strength for later. - United States Army (GOARMY.COM)
The only easy day was yesterday. - United States Navy Seals
[edit] Social, public service
A mind is a terrible thing to waste.
United Negro College Fund
Unstoppable
w:Mike's Marbles
Friends Don't Let Friends Drive Drunk
United States Department of Transportation
Give a hoot, don't pollute
United States Forest Service
Heart to God, hand to man
The Salvation Army 1865 to present.
Klunk! Klick! Every trip
UK Public Information Film for seat belts
It doesn't take a minute to bag it and bin it Uk public advertisement for not littering from cars
Parents who use drugs have kids who use drugs
The Partnership for a Drug-Free America
Take a bite out of crime!
National Crime Prevention Council
Think once, think twice, think bike
UK Public Information Film
This is your brain. This is your brain on drugs. Any questions?
The Partnership for a Drug-Free America
You could learn a lot from a dummy. Buckle Up.
National Highway Traffic Safety Administration
Getting Things Done.
AmeriCorps national service program
The toughest job you'll ever love.
United States Peace Corps
If you drink then drive, you're a bloody idiot
Australian road safety campaign [4]
WITH YOU FOR YOU ALWAYS - Delhi Police (http://www.delhipolice.nic.in)
Don't be a tosser - New South Wales anti-litter campaign (http://www.bmcc.nsw.gov.au/index.cfm?L2=20&L3=761)
Don't mess with Texas - Texas Anti-Litter campaign
Vote for Me - Bantay Bata 163 Election Campaign for Children's Future (ABS-CBN, Philippines)
If you're going to drive drunk, maybe you should say goodbye. 2006 Spanish Campaign (Spanish Traffic General Office).
·
Hi mum, I'm about to drive back home and, if something happens, I want you to know that... I love you and that you've been a wonderful mother, say dad I'm sorry.
·
Darling, I'm going there just in a minute. I love you... and, please, tell our children I'll miss them.
[edit] Instruments
Alter Ego. The Sound of Research
Alter Ego String Instruments

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